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VITADaily

This Valentine’s Day, embrace comfort and confidence with Cureus Label, a Canadian brand redefining intimates with its ethically handmade, wire-free designs. Founded by mother-daughter duo Nataly and Pilar Cure, Cureus blends modern, non-traditional silhouettes with high-quality fabrics that transition seamlessly from day to night. We sat down with Nataly to discuss how Cureus is empowering women to feel confident in their own skin, why their designs stand out, and what’s next for the brand. —Noa Nichol

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